So I started out in visual merchandising and visual display in retail and gradually moved on into styling and trend forecasting for the same company in house, reporting into the creative director and the marketing department. The job was really quite organic and took on many different aspects of creative work that went on behind the scenes. I ended up overseeing all aspects of styling and being involved in many of the creative projects/strategy right from campaign to store windows which I found really rewarding, I learnt so much and got to work with some amazing people in the industry, that we’d bring on as creative freelancers, from editors to photographers, make up artists and hair stylists. As budgets were cut and the brands proposition changed from being aspiring to needing to hit margins my passion really wilted! I left after a very long time there,  to work for a luxury fashion concierge, I was fashion editor on the creative team there and oversaw the introduction of editorial/magazine style shoppable stories for Instagram. This was a whole new ball game and was great in terms of me learning to navigate a very different landscape, despite it being quite tough at times, due to many different factors, I was happy for the experience and to have had the opportunity to work with the most amazing luxury brands. After a year there I decided to go freelance as a stylist and art director and worked on a few lovely projects with small independent brands, then the pandemic came and changed a lot!! I now work primarily on Instagram as a content creator promoting brands, so I do what I’ve always done, but I am the whole production; Stylist, art director, producer, model, editor and I really love it!